Your audience talks about a lot of topics, and you are in them only a few times.
But it does not mean that all those interesting topics are useless for you and your marketing - you can do Newsjacking to make your audience grow!
You can take advantage of the news your audience likes to keep the discussion alive and make users see your pieces of content.
How can you do it?
You can look at Hashtags! Let’s see all the steps.
- When you are creating content, using the Post Generator tool in the Curator Tool or in the Post Generator tool section itself, remind to select the Buyer persona you want to engage.
- Use the Post Generator in addition to meaningfully extracting content from the link for you. Also, it both suggests hashtags from the content, and the best hashtags to engage your persona.
- Pick those you are happy with by clicking on them. The Post Generator tool will add them to the post.
- Don’t forget to select those hashtags that your persona is using! That is the trick to do News Hijacking and broaden your audience by reaching them with keywords that they are using.